Database marketing.

Perspectives on promotion and database marketing : the collected works of Robert C Blattberg by: Allenby, Greg M.; Blattberg, Robert C. (Language materials, printed)

Optimal database marketing : strategy, development, and data mining by: Drozdenko, Ronald G.; Drake, Perry D. (Language materials, printed)

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs by: Hughes, Arthur Middleton (Language materials, printed)

Direct and database marketing by: McCorkell, Graeme (Language materials, printed)