Advertising - Cross-cultural studies.

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Global marketing and advertising : understanding cultural paradoxes [NT 59711] by: Mooij, Marieke de ([NT 1579] Language materials, printed)

Another one bites the grass : making sense of international advertising [NT 59711] by: Anholt, Simon ([NT 1579] Language materials, printed)