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Works: | 4 works in 4 publications in 1 languages |
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Titles
Inclusive branding : the why and how of a holistic approach to brands
by:
Schmidt, Klaus; Ludlow, Chris
(Language materials, printed)
How brands become icons : the principles of cultural branding
by:
Holt, Douglas B.
(Language materials, printed)
Branded customer service : the new competitive edge
by:
Barlow, Janelle; Stewart, Paul
(Language materials, printed)
Revealing the corporation : Perspective on identity, image, reputation, corporate branding, and corporate-level marketing.
by:
Balmer, John M. T.; Greyser, Stephen A.
(Language materials, printed)