Brand choice.

[NT 60487] Overview

[NT 60478] Works:	4 [NT 60520] works in 3 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Beating low cost competition : how premium brands can respond to cut-price rivals [NT 59711] by: Ryans, Adrian B. ([NT 1579] Language materials, printed)

Building brands & believers : how to connect with consumers using archetypes [NT 59711] by: Wertime, Kent ([NT 1579] Language materials, printed)

The new luxury : defining the aspirational in the age of hype [NT 59711] by: Klanten, Robert; Highsnobiety; DeLeon, Jian ([NT 1579] Language materials, printed)