Brand choice.

Overview

Works:	4 works in 3 publications in 1 languages

Titles

Beating low cost competition : how premium brands can respond to cut-price rivals by: Ryans, Adrian B. (Language materials, printed)

Building brands & believers : how to connect with consumers using archetypes by: Wertime, Kent (Language materials, printed)

The new luxury : defining the aspirational in the age of hype by: Klanten, Robert; Highsnobiety; DeLeon, Jian (Language materials, printed)