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Marketing.

Overview
Works: 243 works in 241 publications in 3 languages
Titles
Marketing : concepts and strategies by: Ferrell, O. C.; Pride, William M. (Language materials, printed)
Principles of marketing by: Boone, Louis E.; Kurtz, David L. (Language materials, printed)
Harvard business review on marketing by: (Language materials, printed)
Market segmentation : how to do it, how to profit from it by: Dunbar, Ian; McDonald, Malcolm (Language materials, printed)
A reader in marketing communications by: Kitchen, Philip J. ... [et al.] (Language materials, printed)
Marketing : creating value for customers by: Churchill, Gilbert A.; Peter, J. Paul (Language materials, printed)
Consumer behavior and marketing strategy by: Olson, Jerry C.; Peter, J. Paul (Language materials, printed)
Connecting with consumers : marketing for new marketplace realities by: Kimmel, Allan J. (Language materials, printed)
Wireless rules : new marketing strategies for customer relationship management anytime, anywhere by: Newell, Frederick; Lemon, Katherine Newell (Language materials, printed)
販賣戰略とデザイン=Sales strategy and design by: Yasuko Orihara; Megumi Suzuki; Yoshiaki Yamamoto (Language materials, printed)
 
 
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