New products - Marketing.

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Identifying hidden needs : creating breakthrough products [NT 59711] by: Koners, Ursula.; Lemke, Fred.; Palgrave Connect (Online service); Goffin, Keith. ([NT 8598] Electronic resources)

Product development : a structured approach to consumer product development, design, and manufacture [NT 59711] by: Desai, Anoop.; Subramanian, Anand.; Mital, Aashi.; Mital, Anil. ([NT 8598] Electronic resources)