New products - Marketing.

Identifying hidden needs : creating breakthrough products by: Koners, Ursula.; Lemke, Fred.; Palgrave Connect (Online service); Goffin, Keith. (Electronic resources)

Product development : a structured approach to consumer product development, design, and manufacture by: Desai, Anoop.; Subramanian, Anand.; Mital, Aashi.; Mital, Anil. (Electronic resources)