BUSINESS & ECONOMICS - Marketing - General.

[NT 60487] Overview

[NT 60478] Works:	3 [NT 60520] works in 3 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game [NT 59711] by: Foscht, Thomas.; Sinha, Indrajit. ([NT 8598] Electronic resources)

The changing nature of doing business in transition economies [NT 59711] by: Marinova, Svetla Trifonova.; Marinov, Marin (1948-); Palgrave Connect (Online service) ([NT 8598] Electronic resources)

Brand champions : how superheroes bring brands to life [NT 59711] by: Buckingham, Ian P. (1967-) ([NT 8598] Electronic resources)