BUSINESS & ECONOMICS - Marketing - General.

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game by: Foscht, Thomas.; Sinha, Indrajit. (Electronic resources)

The changing nature of doing business in transition economies by: Marinova, Svetla Trifonova.; Marinov, Marin (1948-); Palgrave Connect (Online service) (Electronic resources)

Brand champions : how superheroes bring brands to life by: Buckingham, Ian P. (1967-) (Electronic resources)