Marketing - Psychological aspects.

[NT 60487] Overview

[NT 60478] Works:	3 [NT 60520] works in 3 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Customer sense : how the 5 senses influence buying behavior [NT 59711] by: Krishna, Aradhna. ([NT 8598] Electronic resources)

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game [NT 59711] by: Foscht, Thomas.; Sinha, Indrajit. ([NT 8598] Electronic resources)

The psychology of design : creating consumer appeal [NT 59711] by: Batra, Rajeev; Seifert, Colleen M.; Brei, Diann E. ([NT 1579] Language materials, printed)