Marketing - Psychological aspects.

Customer sense : how the 5 senses influence buying behavior by: Krishna, Aradhna. (Electronic resources)

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game by: Foscht, Thomas.; Sinha, Indrajit. (Electronic resources)

The psychology of design : creating consumer appeal by: Batra, Rajeev; Seifert, Colleen M.; Brei, Diann E. (Language materials, printed)