Customer relations - Management

Customer lifetime value : reshaping the way we manage to maximize profits [NT 59711] by: Bejou, David; Aksoy, Lerzan; Keiningham, Timothy L. ([NT 1579] Language materials, printed)

Customer relationship management : concepts and technologies [NT 59711] by: Buttle, Francis; Maklan, Stan ([NT 1579] Language materials, printed)

Managing customer value : one step at a time [NT 59711] by: N-Marandi, Sara; Soman, Dilip ([NT 1579] Language materials, printed)

Managing customer experience and relationships : a strategic framework [NT 59711] by: Rogers, Martha (1952-); Peppers, Don ([NT 1579] Language materials, printed)