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Titles
Customer relations - Management
Overview
| Works: | 4 works in 4 publications in 1 languages | |
|---|---|---|
Titles
Customer lifetime value : reshaping the way we manage to maximize profits
by:
Bejou, David; Aksoy, Lerzan; Keiningham, Timothy L.
(Language materials, printed)
Customer relationship management : concepts and technologies
by:
Buttle, Francis; Maklan, Stan
(Language materials, printed)
Managing customer value : one step at a time
by:
N-Marandi, Sara; Soman, Dilip
(Language materials, printed)
Managing customer experience and relationships : a strategic framework
by:
Rogers, Martha (1952-); Peppers, Don
(Language materials, printed)