Marketing - Management - Case studies.

Strategic marketing problems : cases and comments by: Kerin, Roger A.; Peterson, Robert A. (書目-語言資料,印刷品)

Marketing strategy by: Hartline, Michael D.; Ferrell, O. C. (書目-語言資料,印刷品)

The development of marketing management : the case of the USA, c. 1910-1940 by: Usui, Kazuo (書目-語言資料,印刷品)

The manager's guide to competitive marketing strategies by: Paley, Norton (書目-語言資料,印刷品)

Marketing management casebook by: Webster, Jr., Frederick E.; Boyd, Jr., Harper W.; Davis, Robert T. (書目-語言資料,印刷品)

Cases in strategic marketing by: Brown, Lew G.; Rosenthal, David (書目-語言資料,印刷品)

Introduction to marketing management : text and cases by: Rewoldt, Steward Henry; Scott, James Dacon; Warshaw, Martin R. (書目-語言資料,印刷品)

Marketing management : strategy and cases by: Dalrymple, Douglas J.; Parsons, Leonard J. (書目-語言資料,印刷品)

Marketing management : text and cases by: Parsons, Leonard J.; Dalrymple, Douglas J. (書目-語言資料,印刷品)

Internal marketing : tools and concepts for customer-focused management by: Rafiq, Mohammed; Ahmed, Pervaiz K. (書目-語言資料,印刷品)