Service industries - Technological innovations - Management.

Best face forward : why companies must improve their service interfaces with customers by: Jaworski, Bernard J.; Rayport, Jeffrey F. (Language materials, printed)

Mass customization : the new frontier in business competition by: Pine II. B. Joseph; Davis, Stan (Language materials, printed)

Competing in a service economy by: Johnson, Michael D.; Gustafsson, Anders (Language materials, printed)