Qualitative research.

Applying qualitative methods to marketing management research by: Gadner, Johannes; Buber, Renare; Richards, Lyn (Language materials, printed)

Doing qualitative research differently : free association, narrative and the interview method by: Hollway, Wendy; Jefferson, Tony (Language materials, printed)

Developing brands with qualitative market research by: Chandler, Jon; Owen, Mike (Language materials, printed)

An introduction to qualitative market research by: Imms, Mike; Ereaut, Gill (Language materials, printed)

Research methods for everyday life : blending qualitative and quantitative approaches by: Johnston, Deirdre D.; VanderStoep, Scott W. (Language materials, printed)

Seven rules for social research by: Firebaugh, Glenn (Language materials, printed)

Using qualitative research in advertising : strategies, techniques, and applications by: Morrison, Margaret A. ... [et al.] (Language materials, printed)

Essential guide to qualitative methods in organizational research by: Symon, Gillian; Cassell, Catherine (Language materials, printed)

Inside information : making sense of marketing data by: Smith, D. V. L.; Fletcher, J. H. (Language materials, printed)

Qualitative research in sport management by: Edwards, Allan; Skinner, James (Language materials, printed)