Kitchen, Philip J.
Overview
| Works: | 6 works in 6 publications in 1 languages | |
|---|---|---|
Titles
Integrated marketing communications : a primer
by:
Pelsmacker, Patrick De; Kitchen, Philip J.
(Language materials, printed)
Integrated brand marketing and measuring returns
by:
Kitchen, Philip J.; Palgrave Connect (Online service)
(Electronic resources)
Integrated marketing communications : a global brand-driven approach
by:
Kitchen, Philip J.; Tourky, Marwa E.
(Language materials, printed)
The future of marketing : critical 21st century perspectives
by:
Kitchen, Philip J.
(Language materials, printed)
, [edited]
Integrated brand marketing and measuring returns
by:
Kitchen, Philip J.
(Language materials, printed)
, [edited]
The dominant influence of marketing in the 21st Century : the marketing leviathan
by:
Kitchen, Philip J.
(Electronic resources)
Subjects
Twenty-first century - Forecasts.
Business and Management
BUSINESS & ECONOMICS / Marketing / General
HF5415
BUSINESS & ECONOMICS
HF5415.1255
Sales & marketing
658.827
658.800112
Communication in marketing.
Branding (Marketing)
658.802
658.8
Merken (commercie)
658.80014
BUSINESS & ECONOMICS / Distribution
658.8/27
Business communication & presentation
Customer services
Marketing - Forecasting.
Marketing.