Keller, Kevin Lane
[NT 60487] Overview
| [NT 60478] Works: | 6 [NT 60520] works in 4 [NT 60521] publications in 1 [NT 60522] languages | |
|---|---|---|
[NT 60480] Titles
Marketing management : an Asian perspective
[NT 59711] by:
Kotler, Philip; Keller, Kevin Lane; Ang, Swee Hoon; Leong, Siew Meng; Tan, Chin Tiong
([NT 1579] Language materials, printed)
Marketing management : an Asian perspective
[NT 59711] by:
Leong, Siew Meng; Asia.; Tan, Chin Tiong; Ang, Swee Hoon; Kotler, Philip; Keller, Kevin Lane
([NT 1579] Language materials, printed)
, [author.]
Strategic brand management : building, measuring, and managing brand equity
[NT 59711] by:
Keller, Kevin Lane
([NT 1579] Language materials, printed)
Marketing management in China
[NT 59711] by:
Keller, Kevin Lane; Kotler, Philip; Lu, Taihong
([NT 1579] Language materials, printed)
A framework for marketing management
[NT 59711] by:
Kotler, Philip; Keller, Kevin Lane
([NT 1579] Language materials, printed)
Strategic brand management : building, measuring, and managing brand equity
[NT 59711] by:
Keller, Kevin Lane
([NT 1579] Language materials, printed)