Keller, Kevin Lane

Overview

Works:	6 works in 4 publications in 1 languages

Titles

Marketing management : an Asian perspective by: Kotler, Philip; Keller, Kevin Lane; Ang, Swee Hoon; Leong, Siew Meng; Tan, Chin Tiong (Language materials, printed)

Marketing management : an Asian perspective by: Leong, Siew Meng; Asia.; Tan, Chin Tiong; Ang, Swee Hoon; Kotler, Philip; Keller, Kevin Lane (Language materials, printed) , [author.]

Strategic brand management : building, measuring, and managing brand equity by: Keller, Kevin Lane (Language materials, printed)

Marketing management in China by: Keller, Kevin Lane; Kotler, Philip; Lu, Taihong (Language materials, printed)

A framework for marketing management by: Kotler, Philip; Keller, Kevin Lane (Language materials, printed)

Strategic brand management : building, measuring, and managing brand equity by: Keller, Kevin Lane (Language materials, printed)

Subjects

Marketing - Management. Marketing - China - Management. Asia. 658.802 Brand name products - Management. 658.8 658.800951 HF5415.13 Marketing 658.827