Bitner, Mary Jo

Services marketing : integrating customer focus across the firm by: Bitner, Mary Jo; Gremler, Dwayne D.; Zeithaml, Valarie A. (Language materials, printed)

Services marketing : integrating customer focus across the firm by: Zeithaml, Valarie A.; Bitner, Mary Jo (Language materials, printed)

Service marketing by: Zeithaml, Valarie A.; Bitner, Mary Jo (Language materials, printed)