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Services marketing : integrating customer focus across the firm

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	integrating customer focus across the firm
作者:	ZeithamlValarie A.,
合作者:	GremlerDwayne D.,
合作者:	BitnerMary Jo,
出版地:	Boston
出版者:	McGraw-Hill;
出版年:	2009
版本:	5th ed.
面頁冊數:	708 p.ill., ports. : 26 cm.;
標題:	Customer services. -
標題:	Service industries - Marketing. -
標題:	Marketing. -
ISBN:	0-07-126393-4pbk.
ISBN:	9780071263931pbk.

Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 5th ed.. - Boston : McGraw-Hill, 2009. - 708 p. ; ill., ports. ; 26 cm..
Includes index..
ISBN 0-07-126393-4ISBN 9780071263931
Customer services.Service industries - Marketing.Marketing.

Gremler, Dwayne D.

Services marketing : integrating customer focus across the firm
LDR:00523nam0 2200157 450 001 220205
010 1 $a 0-07-126393-4 $b pbk. $d NT$1120
010 1 $a 9780071263931 $b pbk. $d NT$1120
100 $a 20100512d2009 m y0engy01 b
101 0 $a eng
200 0 $a Services marketing $e integrating customer focus across the firm $f Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
205 $a 5th ed.
210 $a Boston $d 2009 $c McGraw-Hill
215 1 $a 708 p. $c ill., ports. $d 26 cm.
320 $a Includes index.
606 # 1 $a Customer services. $3 2181
606 # 1 $a Service industries - Marketing. $3 52829
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Zeithaml $b Valarie A. $3 82415
701 1 $a Gremler $b Dwayne D. $3 218993
701 1 $a Bitner $b Mary Jo $3 82416
801 0 $b 嶺東科技大學圖書館 $a tw

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