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Value-based marketing for bottom-line success : 5 steps to creating customer value

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	5 steps to creating customer value
作者:	De BonisJ. Nicholas,
合作者:	BalinskiEric,
合作者:	AllenPhil,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2003
面頁冊數:	xix, 245p.ill. : 25cm.;
標題:	Consumer satisfaction. -
標題:	Customer services - Management. -
標題:	Marketing - Management. -
附註:	Includes index.
ISBN:	0-07-139656-Xbound

Value-based marketing for bottom-line success : 5 steps to creating customer value
De Bonis, J. Nicholas

Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski, Phil Allen - New York : McGraw-Hill, c2003. - xix, 245p. ; ill. ; 25cm..
Includes index..
ISBN 0-07-139656-X
Consumer satisfaction.Customer services - Management.Marketing - Management.

Balinski, Eric

Value-based marketing for bottom-line success : 5 steps to creating customer value
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