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There's no business that's not show business : marketing in an experience culture

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	marketing in an experience culture
作者:	SchmittBernd H.,
合作者:	VrotsosKaren,
合作者:	RogersDavid L.,
出版地:	Upper Saddle River, NJ
出版者:	Financial Times Prentice Hall;
出版年:	c2004
面頁冊數:	xxxiii, 279, [4] p.ill. : 24 cm.;
集叢名:	Financial Times Prentice Hall books
標題:	Customer relations. -
標題:	Corporate image. -
標題:	Brand name products - Marketing. -
附註:	Includes index.
ISBN:	0-13-047119-4bound

There's no business that's not show business : marketing in an experience culture
Schmitt, Bernd H.

There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos - Upper Saddle River, NJ : Financial Times Prentice Hall, c2004. - xxxiii, 279, [4] p. ; ill. ; 24 cm.. - (Financial Times Prentice Hall books).
Includes index..
ISBN 0-13-047119-4
Customer relations.Corporate image.Brand name products - Marketing.

Vrotsos, Karen

There's no business that's not show business : marketing in an experience culture
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