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Brands & gaming : the computer gaming phenomenon and its impact on brands and business

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the computer gaming phenomenon and its impact on brands and business
作者:	NicholsDavid ... [et al.],
出版地:	Hampshire
出版者:	Palgrave Macmillan;
出版年:	2006
面頁冊數:	vii, 168 p.ill. : 25 cm.;
標題:	Product management. -
標題:	Computer games. -
標題:	Electronic games industry. -
附註:	Includes index.
ISBN:	1-4039-9897-3bound

Brands & gaming : the computer gaming phenomenon and its impact on brands and business
Nichols, David ... [et al.]

Brands & gaming : the computer gaming phenomenon and its impact on brands and business / David Nichols ... [et al.] - Hampshire : Palgrave Macmillan, 2006. - vii, 168 p. ; ill. ; 25 cm..
Includes index..
ISBN 1-4039-9897-3
Product management.Computer games.Electronic games industry.

Brands & gaming : the computer gaming phenomenon and its impact on brands and business
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