Product management

[NT 60487] Overview

[NT 60478] Works:	4 [NT 60520] works in 4 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Creating powerful brands [NT 59711] by: De Chernatony, Leslie (1953- ); Wallace, Elaine; McDonald, Malcolm ([NT 1579] Language materials, printed)

Product management [NT 59711] by: Lehmann, Donald R.; Winer, Rusell S. ([NT 1579] Language materials, printed)

Eating the big fish : how challenger brands can compete against brand leaders [NT 59711] by: Morgan, Adam (1969-) ([NT 8598] Electronic resources)

New food product development : from concept to marketplace [NT 59711] by: Fuller, Gordon W. ([NT 8598] Electronic resources)