Product management

Creating powerful brands by: De Chernatony, Leslie (1953- ); Wallace, Elaine; McDonald, Malcolm (Language materials, printed)

Product management by: Lehmann, Donald R.; Winer, Rusell S. (Language materials, printed)

Eating the big fish : how challenger brands can compete against brand leaders by: Morgan, Adam (1969-) (Electronic resources)

New food product development : from concept to marketplace by: Fuller, Gordon W. (Electronic resources)