Brand name products - Marketing.

Harvard business review on marketing [NT 59711] by: ([NT 1579] Language materials, printed)

Joel Desgrippes and Marc Gobe : on the emotional brand experience [NT 59711] by: Hellman, Anne ([NT 1579] Language materials, printed)

Branding & advertising [NT 59711] by: Gupta, Seema ([NT 1579] Language materials, printed)

The brand innovation manifesto : how to build brands, redefine markets and defy conventions [NT 59711] by: Grant, John ([NT 1579] Language materials, printed)

More than a name : an introduction to branding [NT 59711] by: Davis, Melissa ([NT 1579] Language materials, printed)

The case for B2B branding : pulling away from the business to business pack [NT 59711] by: Lamons, Bob ([NT 1579] Language materials, printed)

Celebrity sells [NT 59711] by: Pringle, Hamish ([NT 1579] Language materials, printed)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds; a brandgym workout [NT 59711] by: Taylor, David ([NT 1579] Language materials, printed)

18 brand astras : using brand abilities as weapons for CRISP brand building [NT 59711] by: Kapoor, Jagdeep ([NT 1579] Language materials, printed)

Added Value : the alchemy of brand-led growth [NT 59711] by: Sherrington, Mark ([NT 1579] Language materials, printed)