Brand name products - Marketing.

Harvard business review on marketing by: (Language materials, printed)

Joel Desgrippes and Marc Gobe : on the emotional brand experience by: Hellman, Anne (Language materials, printed)

Branding & advertising by: Gupta, Seema (Language materials, printed)

The brand innovation manifesto : how to build brands, redefine markets and defy conventions by: Grant, John (Language materials, printed)

More than a name : an introduction to branding by: Davis, Melissa (Language materials, printed)

The case for B2B branding : pulling away from the business to business pack by: Lamons, Bob (Language materials, printed)

Celebrity sells by: Pringle, Hamish (Language materials, printed)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds; a brandgym workout by: Taylor, David (Language materials, printed)

18 brand astras : using brand abilities as weapons for CRISP brand building by: Kapoor, Jagdeep (Language materials, printed)

Added Value : the alchemy of brand-led growth by: Sherrington, Mark (Language materials, printed)