Marketing - Management.

Marketing management : a strategic decision-making approach by: Boyd, Harper W. ... [et al.] (Language materials, printed)

Ten deadly marketing sins : signs and solutions by: Kotler, Philip (Language materials, printed)

Harvard business review on marketing by: (Language materials, printed)

Business development : a market-oriented perspective by: Sörensen, Hans Eibe (Language materials, printed)

The dollarization discipline : how smart companies create customer value-- and profit from it by: Gregory, Richard C.; Fox, Jeffrey J. (Language materials, printed)

Basic marketing : a managerial approach by: McCarthy, E. Jerome; Perreault, William D. (Language materials, printed)

Commercial operations management : process and technology to support commercial activities by: Tomar, Ravinder (Language materials, printed)

Basic marketing : a managerial approach by: McCarthy, E. Jerome; Perreault, William D. (Language materials, printed)

Basic marketing : a global-managerial approach by: Perreault, William D.; McCarthy, E. Jerome (Language materials, printed)

Capitalizing on marketing trends : leading CMOs on analyzing recent trends, catering to customer needs, and adjusting your business to the economic climate by: (Language materials, printed)