Customer relations - Management

Customer lifetime value : reshaping the way we manage to maximize profits by: Bejou, David; Aksoy, Lerzan; Keiningham, Timothy L. (書目-語言資料,印刷品)

Customer relationship management : concepts and technologies by: Buttle, Francis; Maklan, Stan (書目-語言資料,印刷品)

Managing customer value : one step at a time by: N-Marandi, Sara; Soman, Dilip (書目-語言資料,印刷品)

Managing customer experience and relationships : a strategic framework by: Rogers, Martha (1952-); Peppers, Don (書目-語言資料,印刷品)