Relationship marketing.

Managing market relationships : methodological and empirical insights by: Lindgreen, Adam (Language materials, printed)

The book of business awesome : how engaging your customers and employees can make your business thrive by: Stratten, Scott (Language materials, printed)

Balanced brand : how to balance the stakeholder forces that can make or break your business by: Kendrick, Julie; Foley, John (Language materials, printed)

The lovemarks effect : winning in the consumer revolution by: Roberts, Kevin (Language materials, printed)

Strategic market relationships : from strategy to implementation by: O'Toole, Tom; Donaldson, Bill (Language materials, printed)

Creatinv a customer focus by: Leech, Corinne (Language materials, printed)

Customer relationship management : integrating marketing strategy and information technology by: McLeod, Raymond; Gilbert, Faye W.; Zikmund, William G. (Language materials, printed)

Creating customer evangelists : how loyal customers become a volunteer sales force by: McConnell, Ben; Huba, Jackie (Language materials, printed)

Re-platforming the airline business : to meet travelers' total mobility needs by: Taneja, Nawal K. (Language materials, printed)

Relationship marketing in sports by: Buhler, Andre; Nufer, Gerd (Language materials, printed)