Relationship marketing.

Managing market relationships : methodological and empirical insights by: Lindgreen, Adam (書目-語言資料,印刷品)

The book of business awesome : how engaging your customers and employees can make your business thrive by: Stratten, Scott (書目-語言資料,印刷品)

Balanced brand : how to balance the stakeholder forces that can make or break your business by: Kendrick, Julie; Foley, John (書目-語言資料,印刷品)

The lovemarks effect : winning in the consumer revolution by: Roberts, Kevin (書目-語言資料,印刷品)

Strategic market relationships : from strategy to implementation by: O'Toole, Tom; Donaldson, Bill (書目-語言資料,印刷品)

Creatinv a customer focus by: Leech, Corinne (書目-語言資料,印刷品)

Customer relationship management : integrating marketing strategy and information technology by: McLeod, Raymond; Gilbert, Faye W.; Zikmund, William G. (書目-語言資料,印刷品)

Creating customer evangelists : how loyal customers become a volunteer sales force by: McConnell, Ben; Huba, Jackie (書目-語言資料,印刷品)

Re-platforming the airline business : to meet travelers' total mobility needs by: Taneja, Nawal K. (書目-語言資料,印刷品)

Relationship marketing in sports by: Buhler, Andre; Nufer, Gerd (書目-語言資料,印刷品)