Marketing - Case studies.

Connecting with consumers : marketing for new marketplace realities by: Kimmel, Allan J. (Language materials, printed)

Data-driven marketing : the 15 metrics everyone in marketing should know by: Jeffery, Mark (Language materials, printed)

Principles and practice of marketing by: Blythe, Jim (Language materials, printed)

Marketing : a critical introduction by: Hackley, Christopher E. (Language materials, printed)

Strategic marketing cases and applications by: Cravens, David W.; Lamb, Charles W. (Language materials, printed)

Marketing mistakes by: Hartley, Robert F. (Language materials, printed)

Marketing challenges : cases and exercises by: Lovelock, Christopher H.; Weinberg, Charles B. (Language materials, printed)

Fundamentals of marketing by: Stanton, William J. (Language materials, printed)

Marketing : best practices by: Czinkota, Michael R. ... [et al.] (Language materials, printed)