Marketing - Case studies.

Connecting with consumers : marketing for new marketplace realities by: Kimmel, Allan J. (書目-語言資料,印刷品)

Data-driven marketing : the 15 metrics everyone in marketing should know by: Jeffery, Mark (書目-語言資料,印刷品)

Principles and practice of marketing by: Blythe, Jim (書目-語言資料,印刷品)

Marketing : a critical introduction by: Hackley, Christopher E. (書目-語言資料,印刷品)

Strategic marketing cases and applications by: Cravens, David W.; Lamb, Charles W. (書目-語言資料,印刷品)

Marketing mistakes by: Hartley, Robert F. (書目-語言資料,印刷品)

Marketing challenges : cases and exercises by: Lovelock, Christopher H.; Weinberg, Charles B. (書目-語言資料,印刷品)

Fundamentals of marketing by: Stanton, William J. (書目-語言資料,印刷品)

Marketing : best practices by: Czinkota, Michael R. ... [et al.] (書目-語言資料,印刷品)