Marketing - Data processing.

Data mining techniques : for marketing, sales, and customer relationship management [NT 59711] by: Berry, Micahel J. A.; Linoff, Gordon S. ([NT 1579] Language materials, printed)

Data mining techniques : for marketing, sales, and customer relationship management [NT 59711] by: Berry, Michael J. A.; Linoff, Gordon S. ([NT 1579] Language materials, printed)

Marketing automation : practical steps to more effective direct marketing [NT 59711] by: LeSueur, Jeff ([NT 1579] Language materials, printed)

Data-driven business models [NT 59711] by: Weber, Alan ([NT 1579] Language materials, printed)

Marketing engineering : computer-assisted marketing analysis and planning [NT 59711] by: Lilien, Gary L.; Rangaswamy, Arvind ([NT 1579] Language materials, printed)

Data mining cookbook : modeling data for marketing, risk and customer relationship management [NT 59711] by: Rud, Olivia Parr ([NT 1579] Language materials, printed)