Marketing - Data processing.

Data mining techniques : for marketing, sales, and customer relationship management by: Berry, Micahel J. A.; Linoff, Gordon S. (Language materials, printed)

Data mining techniques : for marketing, sales, and customer relationship management by: Berry, Michael J. A.; Linoff, Gordon S. (Language materials, printed)

Marketing automation : practical steps to more effective direct marketing by: LeSueur, Jeff (Language materials, printed)

Data-driven business models by: Weber, Alan (Language materials, printed)

Marketing engineering : computer-assisted marketing analysis and planning by: Lilien, Gary L.; Rangaswamy, Arvind (Language materials, printed)

Data mining cookbook : modeling data for marketing, risk and customer relationship management by: Rud, Olivia Parr (Language materials, printed)