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Improving customer satisfaction, loyalty, and profit : An integrated measurement and management system

Record Type:	Language materials, printed : monographic
Title Information:	An integrated measurement and management system
Author:	JohnsonMichael D.,
Alternative Intellectual Responsibility:	GustafssonAnders,
Place of Publication:	San Francisco
Published:	Jossey-Bass;
Year of Publication:	c2000
Description:	xv, 214p.ill. : 24cm.;
Series:	The University of Michigan Business School management series
Subject:	Consumer satisfaction. -
Subject:	Customer loyalty. -
Subject:	Customer relations. -
Notes:	Includes bibliographical references (p. 199-205) and index.
ISBN:	0-7879-5310-5bound

Improving customer satisfaction, loyalty, and profit : An integrated measurement and management system
Johnson, Michael D.

Improving customer satisfaction, loyalty, and profit : An integrated measurement and management system / Michael D. Johnson, Anders Gustafsson - San Francisco : Jossey-Bass, c2000. - xv, 214p. ; ill. ; 24cm.. - (The University of Michigan Business School management series).
Includes bibliographical references (p. 199-205) and index..
ISBN 0-7879-5310-5
Consumer satisfaction.Customer loyalty.Customer relations.

Gustafsson, Anders

Improving customer satisfaction, loyalty, and profit : An integrated measurement and management system
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