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Best, Roger J.
Overview
Works:
4 works in 4 publications in 1 languages
Titles
Market-based management : strategies for growing customer value and profitability
by: Best, Roger J.
(Language materials, printed)
Market-based management : strategies for growing customer value and profitability
by: Best, Roger J.
(Language materials, printed)
Consumer behavior : building marketing strategy
by: Best, Roger J.; Coney, Kenneth A.; Hawkins, Del I.
(Language materials, printed)
Market-based management : strategies for growing customer value and profitability
by: Best, Roger J.
(Language materials, printed)
Subjects
Marketing - Management.
658.8
Consumer behavior - United States - Case studies.
658.83420973
Market surveys - United States.
Consumer behavior - United States.
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