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Relationship marketing for competitive advantage : winning and keeping customers

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	winning and keeping customers
作者:	PayneAdrian ... [et al.],
出版地:	Oxford
出版者:	Butterworth-Heinemann;
出版年:	1998
面頁冊數:	x, 304 p.ill. : 23 cm.;
集叢名:	The marketing series. Professional development
標題:	Consumer satisfaction. -
標題:	Customer relations. -
標題:	Customer services. -
標題:	Relationship marketing. -
附註:	"Published on behalf of the Chartered Institute of Marketing".
ISBN:	0-7506-4017-0pbk.

Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian ... [et al.]

Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.] - Oxford : Butterworth-Heinemann, 1998. - x, 304 p. ; ill. ; 23 cm.. - (The marketing series. Professional development).
"Published on behalf of the Chartered Institute of Marketing".Includes index..
ISBN 0-7506-4017-0
Consumer satisfaction.Customer relations.Customer services.Relationship marketing.

Relationship marketing for competitive advantage : winning and keeping customers
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801 0 $b 嶺東科技大學圖書館