Marketing - Data processing.

[NT 60487] Overview

[NT 60478] Works:	3 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Humanizing big data : marketing at the meeting of data, social science and consumer insight [NT 59711] by: Strong, Colin ([NT 1579] Language materials, printed)

Creating value with big data analytics : making smarter marketing decisions [NT 59711] by: Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha ([NT 1579] Language materials, printed)

Data analytics in marketing, entrepreneurship, and innovation [NT 59711] by: El Alfy, Shahira; Kehal, Mounir ([NT 1579] Language materials, printed)