Marketing - Data processing.

Humanizing big data : marketing at the meeting of data, social science and consumer insight by: Strong, Colin (Language materials, printed)

Creating value with big data analytics : making smarter marketing decisions by: Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha (Language materials, printed)

Data analytics in marketing, entrepreneurship, and innovation by: El Alfy, Shahira; Kehal, Mounir (Language materials, printed)