Marketing - Decision making

Marketing organisation : an analysis of information processing, power and politics [NT 59711] by: Piercy, Nigel ([NT 1579] Language materials, printed)

Developing new products and services : learning, differentiation, and innovation [NT 59711] by: Huefner, Ron ... [et al.]; Sanders, G. Lawrence ([NT 1579] Language materials, printed)

Decision equity : the ultimate metric to connect marketing actions to profits [NT 59711] by: Gupta, Kunal; Kumar, Piyush ([NT 1579] Language materials, printed)

Developing new products and services : learning, differentiation, and innovation [NT 59711] by: Huefner, Ronald J; Sanders, G. Lawrence ([NT 8598] Electronic resources)

Decision equity : the ultimate metric to connect marketing actions to profits [NT 59711] by: Kumar, Piyush; Gupta, Kunal ([NT 8598] Electronic resources)