Marketing - Decision making

Marketing organisation : an analysis of information processing, power and politics by: Piercy, Nigel (Language materials, printed)

Developing new products and services : learning, differentiation, and innovation by: Huefner, Ron ... [et al.]; Sanders, G. Lawrence (Language materials, printed)

Decision equity : the ultimate metric to connect marketing actions to profits by: Gupta, Kunal; Kumar, Piyush (Language materials, printed)

Developing new products and services : learning, differentiation, and innovation by: Huefner, Ronald J; Sanders, G. Lawrence (Electronic resources)

Decision equity : the ultimate metric to connect marketing actions to profits by: Kumar, Piyush; Gupta, Kunal (Electronic resources)