Consumer behavior.

Overview

Works:	99 works in 96 publications in 1 languages

Titles

Consumer behavior and marketing strategy by: Olson, Jerry C.; Peter, J. Paul (Language materials, printed)

Consumer behavior knowledge for effective sports and event marketing by: Close, Angeline G.; Kahle, Lynn R. (Language materials, printed)

The why of consumption : contemporary perspectives on consumer motives, goals, and desire by: Huffman, Cynthia; Mick, David Glen; Ratneshwar, S. (Language materials, printed)

Transnational marketing and transnational consumers by: Sirkeci, Ibrahim (Language materials, printed)

Digital marketing : global strategies from the world's leading experts by: Mahajan, Vijay; Wind, Yoram (Language materials, printed)

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands by: Cato, Mac (Language materials, printed)

Inside the mind of the shopper : the science of retailing by: Sorensen, Herb (Language materials, printed)

Understanding children as consumers by: Marshall, David (1945- ) (Language materials, printed)

Handbook of tourist behavior : theory & practice by: Decrop, Alain; Kozak, M. (1968- ) (Language materials, printed)

Managing customers through economic cycles by: McKean, John (Language materials, printed)