Consumer behavior.

Consumer behavior and marketing strategy by: Olson, Jerry C.; Peter, J. Paul (書目-語言資料,印刷品)

Consumer behavior knowledge for effective sports and event marketing by: Close, Angeline G.; Kahle, Lynn R. (書目-語言資料,印刷品)

The why of consumption : contemporary perspectives on consumer motives, goals, and desire by: Huffman, Cynthia; Mick, David Glen; Ratneshwar, S. (書目-語言資料,印刷品)

Transnational marketing and transnational consumers by: Sirkeci, Ibrahim (書目-語言資料,印刷品)

Digital marketing : global strategies from the world's leading experts by: Mahajan, Vijay; Wind, Yoram (書目-語言資料,印刷品)

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands by: Cato, Mac (書目-語言資料,印刷品)

Inside the mind of the shopper : the science of retailing by: Sorensen, Herb (書目-語言資料,印刷品)

Understanding children as consumers by: Marshall, David (1945- ) (書目-語言資料,印刷品)

Handbook of tourist behavior : theory & practice by: Decrop, Alain; Kozak, M. (1968- ) (書目-語言資料,印刷品)

Managing customers through economic cycles by: McKean, John (書目-語言資料,印刷品)