Marketing - Planning.

If you build it will they come? : three steps to test and validate any market opportunity by: Adams, Rob (Language materials, printed)

Marketing planning : a workbook for marketing managers by: Dibb, Sally; Simkin, Lyndon (Language materials, printed)

Creating market insight : how firms create value from market understanding by: Raspin, Paul G.; Smith, Brian D. (Language materials, printed)

Leap : a revolution in creative business strategy by: Schmetterer, Bob (Language materials, printed)

Making marketing happen : how great companies make strategic marketing planning work for them by: Smith, Brian D. (Language materials, printed)

Business-to-business marketing : strategies and implementation by: Michel, Daniel ... [et al.] (Language materials, printed)

The successful marketing plan : a disciplined and comprehensive approach by: Hiebing, Roman G.; Cooper, Scott W. (Language materials, printed)

12 simple steps to a winning marketing plan by: Larkin, Geraldine A. (Language materials, printed)

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy by: Fifield, Paul (Language materials, printed)