Marketing - Mathematical models.

[NT 60487] Overview

[NT 60478] Works:	4 [NT 60520] works in 4 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Data-driven marketing : the 15 metrics everyone in marketing should know [NT 59711] by: Jeffery, Mark ([NT 1579] Language materials, printed)

Marketing metrics : 50+ metrics every executive should master [NT 59711] by: Farris, Paul W. ... [et al.] ([NT 1579] Language materials, printed)

New product and brand management : marketing engineering applications [NT 59711] by: Rangaswamy, Arvind; Lilien, G. L. ([NT 1579] Language materials, printed)

Quantitative methods in marketing [NT 59711] by: Hussey, Michael; Hooley, Graham ([NT 1579] Language materials, printed)