Marketing - Mathematical models.

Overview

Works:	4 works in 4 publications in 1 languages

Titles

Data-driven marketing : the 15 metrics everyone in marketing should know by: Jeffery, Mark (Language materials, printed)

Marketing metrics : 50+ metrics every executive should master by: Farris, Paul W. ... [et al.] (Language materials, printed)

New product and brand management : marketing engineering applications by: Rangaswamy, Arvind; Lilien, G. L. (Language materials, printed)

Quantitative methods in marketing by: Hussey, Michael; Hooley, Graham (Language materials, printed)