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Consumers' preferences.

Overview
Works: 10 works in 10 publications in 1 languages
Titles
Customer behavior : consumer behavior and beyond by: Newman, Bruce; Sheth, Jagdish N.; Mittal, Banwari (Language materials, printed)
Cool search : keeping your organization in touch and on the edge by: Surett, Michel; Lammiman, Jean (Language materials, printed)
Consumer-centric category management : How to increase profits by managing categories based on consumer needs by: Karolefski, John; Heller, Al; AC Nielsen (Language materials, printed)
Conquering consumerspace : marketing strategies for a branded world by: Solomon, Michael R. (Language materials, printed)
Managing customer relationships : a strategic framework by: Peppers, Don; Rogers, Martha (Language materials, printed)
Corporate branding : areas, arenas and approaches by: Melewar, T. C.; Alwi, S. F. Syed. (Language materials, printed)
Corporate branding : areas, arenas and approaches by: Alwi, S. F. Syed; Melewar, T. C. (Language materials, printed)
Managing customer experience and relationships : a strategic framework by: Peppers, Don; Rogers, Martha (1952-) (Language materials, printed)
 
 
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